1. The one-liner
AskPropFirm is an independent editorial publication covering proprietary trading firms — reviews, rule comparisons and verified discount codes for traders who pay their own evaluation fees.
2. Quick facts
- Founded — 2024, fully bootstrapped, no outside investors.
- Coverage — 24 prop firms tracked, 5 reviewed in depth.
- Reader base — retail prop traders across forex CFD, futures and crypto perpetuals.
- Update cadence — reviews refreshed quarterly, coupons re-tested weekly.
- Revenue model — affiliate commissions on outbound partner links. See Disclosure.
- Languages — English (Vietnamese / Spanish localisations on the roadmap).
3. Talking points
Areas the editor is happy to provide quotes or longer commentary on, with notice:
- How prop-firm rule sets are evolving in 2026 — daily loss limits, consistency rules, news-trading windows.
- Payout reliability across the major firms (FTMO, FundedNext, E8, Funding Pips, The 5%ers).
- The economics of an evaluation business model — refund mechanics, profit splits, scaling plans.
- How the "instant funding" category actually compares to traditional evaluations.
- Consumer protection and dispute paths when a challenge is failed in dispute.
4. Brand assets
Download-ready files for press use. Logo lockups available in SVG and PNG; please use the dark-background versions whenever possible.
- Request the asset bundle — wordmark, glyph, colour palette, font stack.
- Headshots and bios for named editorial staff are available on request.
5. House style for citations
If you are quoting figures from a review, please link to the specific URL of that review rather than the homepage — our numbers change when a firm changes its rule set, and a deep link will reflect the version of the data you are citing. Attribution line:
"Source: AskPropFirm, [Review URL], last revision [date]"
6. Press contact
Email czkteampro@gmail.com with the subject line starting Press — followed by your outlet and topic. We aim to reply within one business day. For broadcast slots with a shorter lead, mention the recording window in the first line and we will prioritise.